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ChrisAnn
Richards, SCMD, Richards + Stark Marketing Communication
ChrisAnn
Richards is the principal owner of Richards + Stark Marketing
Communication, a consulting firm established in April 1997,
specializing in public relations, tourism, retail marketing, property
management consulting, and retail Grand Openings for some of the
nation’s premier destinations.
Biography
Richards
professional credentials include more than 30 years of senior-level
marketing and public relations in the shopping center, tourist
attraction,
and professional services industries. Prior to
establishing Richards + Stark, ChrisAnn was the director of marketing
for Ontario Mills. She grand opened the 1.7 million square
foot super-regional, value-oriented mall and entertainment center in
November 1996. The grand opening generated over 3.5 million
dollars in publicity for a total of 357 media placements.
Over 150,000 shoppers visited the center the first day of opening. The
grand opening received a “Maxi” award in 1997, the
highest award for creativity from the International Council of Shopping
Centers.
Richards
marketing background also includes positions as regional marketing
manager for Chelsea GCA Realty, Inc. where she oversaw marketing for
two of the most successful outlet centers in the country - Desert Hills
Premium Outlets and Camarillo Premium Outlets - and developed the
corporate destination marketing program targeted to tourists.
She was a seven-year principal owner in an Indianapolis-based marketing
and public relations firm, and held positions as director of marketing
and public relations for the Indianapolis architecture firm Browning
Day Mullins Dierdorf, Inc. She began her marketing career in
1980 as an exhibit manager and worked as a mall marketing director with
shopping center developer Simon.
Since
establishing her own company, she has won prestigious accounts with; LA
LIVE (Anschutz Entertainment Group); Beverly Center (The Taubman
Company) in West Los Angeles; Two Rodeo Drive (Trammel Crow) in Beverly
Hills; Fashion Outlets Las Vegas, Niagara Falls, and Santa Fe (Talisman
Companies); The Strand (CIM Group) in Huntington Beach; The Festivals
Companies in Los Angeles; Craig Realty Group in Newport Beach; Cohen
Financial Real Estate Investment Banking in Chicago; and Hopkins Real
Estate Group in Irvine. She has also spearheaded several
notable events such as the award winning “Craiger’s
Annual Shopping Extravaganza”, “A Cause to
Shop” for Hollywood & Highland’s grand
opening day, and the grand opening of the California Welcome Center Los
Angeles at Beverly Center. Other special projects include the
award winning public relations program for Westfield Santa Anita
re-grand opening, the Inland Empire Tourism Council CD-ROM, the award
winning “Go West Outlet Shopping” travel planner,
web site and advertising campaign, and the education seminar for Le
Creuset of America, Inc. stores titled “Public Relations and
Event Planning.”
A 1980
Ball State University graduate, ChrisAnn earned her
bachelor’s degree in journalism and marketing.
Since 1984, she has held the Certified Marketing Director designation
from the International Council of Shopping Centers (ICSC) and received
Senior-level status in 1999. She is active in ICSC and teaches advanced
public relations and crisis management at the John T. Riordan School
for Professional Development.
Affiliations
and Memberships
California
Travel Industry Association – member
Inland
Empire Tourism Council – past board member
International
Council of Shopping Centers – member
Newport
Beach Conference & Visitors Bureau - member
Public
Relations Society of America – member
Travel
and Tourism Marketing Association – member and
past secretary of board
Shop
America & Shop
California – member
Southern
California Marketing Directors Association –
board member
Harriet Jones, Marketing &
Communication Resources
Harriet
Jones is a marketing, advertising and public relations consultant with
more than 25 years of experience in all
areas of retail marketing and communication arts.
Her
experience includes the development and implementation of shopping
center marketing plans, effective creative
concepts, copywriting, trade show management, event production,
corporate marketing and creative direction.
Recent clients include, or have included, GMS Realty, LLC, Hopkins Real
Estate Group, The Woloson Company, Bend
Properties, Watt Development, The Irvine Company, Donahue Schriber,
Chelsea GCA, Trammell Crow, Two Rodeo
Drive, Coreland Companies, Sumitomo Realty & Development, Pan
Pacific Development, Rouse Company, CPI and
Craig Realty Group.
Prior
to her career as a marketing and advertising consultant, Jones was
director of marketing for Donahue Schriber in
Newport Beach, California. She was also a marketing manager for Hughes,
director of marketing for the Orange County
Register’s community newspaper division, senior account
representative in the Los Angeles Times, Orange County
electronic publishing division, and copywriter for Dayton
Hudson’s in Minneapolis. She has a Bachelor of Science
degree in education, and a Master’s degree in journalism from
the University of Colorado.
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